You can utilize the latest automation and AI tech from Microsoft without migrating CRMs. In fact, you can keep the same subscription you're currently using and only purchase a single additional license for Dynamics 365. Microsoft has an exceptional suite of automation tools that can allow you to accommodate even the most complex requests from your clients.
While most CRM tools offer some degree of flexibility when it comes to automating your workflow, most do not have the power Microsoft does. For many, tools like Zapier, UiPath, and n8n need to be used. Tools like these are much more complex and expensive, especially UiPath, than Power Automate.
For those of us who need to execute fast and deploy solutions without delay, Power Automate + Dynamics 365 is the best tech stack available. The solution contains all the components you need to securely house, transform, and take action on data. The process is super smooth and only second to AirPods on iOS when it comes to product cohesion.
Inevitably, you'll encounter a scenario where your customer, probably your biggest, needs something that your current tech cannot support, at least not natively. This is where you need to get creative. I once had a client approach me with a request to send faxes to a list of physician contacts and track follow-ups.
And, of course, faxing was not a native function of their CRM. And to make matters worse, API development was out of the question given time and compliance constraints. This left me with two options: refer my client elsewhere or lean into my Power Automate power, pun intended.
I chose the latter and put together a scalable, secure, and flexible solution in less than a week, consisting of the below.
If you want to see a real example of how this kind of workflow can save money and reduce manual effort, I break down a similar setup in my article on saving costs on prior auth faxing with Power Automate.
Power Automate is Microsoft's automation tool. It comes complete with a web and desktop application. The latter is used for RPA, or robotic process automation, and can mimic human actions with ease. The desktop version of Power Automate is only available for Windows at the time of writing, so us Mac OS lovers will have to grab a gaming laptop if we want to use it locally.
The web version, however, is the more powerful and resilient version of the tool and the one you'll use most often.
Think of Power Automate as the bridge between multiple different applications and business processes. It is a true ecosystem builder, connecting once separate worlds together into a single, cohesive flow.
Power Automate comes stacked with a number of connections, in addition to the standard ones like Microsoft Excel and Dynamics 365. As of March 2026, here are the major ones.
If you see tools your organization already uses in this list, there is a good chance you can start automating parts of your workflow today.
Below are a few real-world automations I've built or implemented for clients using Power Automate.
Microsoft Forms → Power Automate → Notify in Teams → Create Case in Super Easy CRM / Dynamics 365
A simple yet effective way to automate your complaint or bug system. I use a variation of this for my online monster taming game, Fantasy Brawls. Users report a bug via the form. Power Automate listens for this event and once it happens, it notifies me via Teams. Then, it creates a case for me in Super Easy CRM. There are certain types of bugs or feature requests that I post to my D365 account. The reason for this is that depending on the feature request, I may want to track it as part of larger development work. For example, I recently overhauled the stamina system and taming mechanics of my game. During the beta phase, I routinely solicited feedback from testers who were already working within Dynamics 365 and the Microsoft ecosystem, which made it easy for them to track feature requests and bugs directly inside the platform.
Lead Created / Updated in CRM → Power Automate checks last contact date → Identifies leads with interest but no follow-up in 3 days → Notifies sales rep in Teams / Email → Creates follow-up task in CRM
When you spend countless hours and thousands of dollars getting customers in the door, it's painful to watch them go dormant. A lead shows interest, asks a question, or schedules a meeting, but then the follow-up never happens because someone got busy or the reminder was buried in an inbox.
Automation can solve this problem before the opportunity disappears. Power Automate can routinely scan your D365 or other CRM to detect these sorts of missed opportunities and take action.
Incoming RFP Email → Power Automate → Extract Questions → Copilot Studio Agent → Draft Responses → Create Case in Dynamics 365 → Human Review → Send Response
Responding to RFPs is second only to doing your taxes when it comes to tedious business processes. I've seen question sets that number in the hundreds. To make matters worse, you need to answer each question carefully, and most importantly, consistently. One inconsistent response or poorly worded answer can raise unnecessary questions from the organization reviewing your proposal.
When an RFP arrives in a monitored inbox, Power Automate can trigger a workflow that extracts the questions and passes them to an AI agent built in Copilot Studio. The agent references a knowledge base containing previously approved responses, product documentation, and internal policies to generate draft answers. Those responses are then written to a case record in Dynamics 365 where a human reviewer can evaluate and approve the final submission before it is sent back to the requester.
If you're interested in building something similar, check out how I built an RFP agent with Copilot Studio.
Pricing Policy Updated in SharePoint → Power Automate detects change → Identify affected opportunities or cases → Update CRM fields → Notify sales team
When policies change at work, the update doesn't always trickle down to every appropriate area of the organization. To prevent changes from happening in silos, Power Automate can push those updates directly to Dynamics 365 and other connected systems without you having to lift a finger. A pretty common one I encounter, especially with inflation on the rise, is price increases.
Similar to other flows, Power Automate is functioning as the listener, patiently waiting for a pricing update in SharePoint to kick off a series of events that keeps the rest of the organization up to date.
You don't need to fully immerse your business in the Microsoft ecosystem to reap the benefits of its automation and AI capabilities. With a single license to Power Automate and Dynamics 365, you can eliminate hours of tedious manual work, while reducing errors and increasing customer satisfaction. If you're interested in implementing automations like this or building an AI agent to streamline parts of your business, feel free to reach out using the links above.

Posted by: Matt Irving on 03/10/2026